Part 1. True or False. Instruction: Read each statement carefully. Write T if the statement is true, and F if the statement is false. ________1. Operational plans usually seek to position then organization in terms of its environment. ________2. Strategic plan specify the details of how the over-all goal is to be achieved. ________3. Planning is considered as the first function of management. ________4. Setting objectives is also one of the most important things in planning. ________5. Operational plans cover long period of time. ________6. Avoiding uncertainty is what planning is all about. ________7. Planning enables people to achieve great things by envisioning a pathway from concept to reality. ________8. Planning is never-ending process. _________9. Planning is a continuous process because of constant change, uncertainty, unexpected problems, and emerging opportunities. ________10. An example of response uncertainty is wondering whether a house you bought will increase in value. ________11. Specific: What will happen and When? ________12. Realistic : Is it within the time frame ________13. Goals: The general thrust of future operations ________14. Goals: Precise Targets ________15. One single plan is hard to implement all at one time Part 2. Identification. Instruction: Read each statement carefully and write the correct answers on the space provided. 1. “When the business has grown considerably, business owners and managers will begin to organize employees into departments, teams or business functions.“ 2. Detailed statements of quantitatively or qualitatively measurable results the plan hopes to accomplish. 3. The main method used to reach those purposes. 4. Guiding principles and aspirations of a community. 5. “Involves setting the direction of the business.” 6. Plans that is usually 1 year or less; short- term goals 7. “Process 150 sales applicants each week” 8. Detailed program regarding future courses of action. 9. “Keeping all options open.” 10 Plans for the next two, three, five or even more years.

1. Part 1. True or False. Instruction: Read each statement carefully. Write T if the statement is true, and F if the statement is false. ________1. Operational plans usually seek to position then organization in terms of its environment. ________2. Strategic plan specify the details of how the over-all goal is to be achieved. ________3. Planning is considered as the first function of management. ________4. Setting objectives is also one of the most important things in planning. ________5. Operational plans cover long period of time. ________6. Avoiding uncertainty is what planning is all about. ________7. Planning enables people to achieve great things by envisioning a pathway from concept to reality. ________8. Planning is never-ending process. _________9. Planning is a continuous process because of constant change, uncertainty, unexpected problems, and emerging opportunities. ________10. An example of response uncertainty is wondering whether a house you bought will increase in value. ________11. Specific: What will happen and When? ________12. Realistic : Is it within the time frame ________13. Goals: The general thrust of future operations ________14. Goals: Precise Targets ________15. One single plan is hard to implement all at one time Part 2. Identification. Instruction: Read each statement carefully and write the correct answers on the space provided. 1. “When the business has grown considerably, business owners and managers will begin to organize employees into departments, teams or business functions.“ 2. Detailed statements of quantitatively or qualitatively measurable results the plan hopes to accomplish. 3. The main method used to reach those purposes. 4. Guiding principles and aspirations of a community. 5. “Involves setting the direction of the business.” 6. Plans that is usually 1 year or less; short- term goals 7. “Process 150 sales applicants each week” 8. Detailed program regarding future courses of action. 9. “Keeping all options open.” 10 Plans for the next two, three, five or even more years.

Answer:

1. T

2. T

3. F

4. F

5. T

6. T

7. F

8. T

9. F

10. T

11. T

12. F

13. T

14. F

15. T

Explanation:

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2. 4. Which of the following product levels includes the brand name, features, design, packaging and quality level? A. Augmented product B. Formal product C. Generic product D. Industrial product 5. It is an appreciation of a brand’s value from the point of view of consumers. A. Brand awareness B. Branding C. Brand equity D. Durability 8. Which of the following activities is designed to enhance customer satisfaction or the perception that a product has met or exceeded expectations? A. Customer lifetime value B. Customer relationship management C. Customer service D. Relationship marketing 10. What do you call the process which seeks to establish a clear and concerted direction for all marketing activities of an organization?
A. Market research B. Organizational market C. Strategic marketing D. Tactical marketing   11. It is the fourth step of the strategic marketing process wherein the development of a marketing strategy involves market segmentation, identification of target market, positioning, selection of broad marketing strategies and the translation of strategies into action plans. A. Marketing strategy development B. Mission identification C. Objective setting D. Situation analysis 12. It is considered as the forces that are internal to the company or those that are relevant to its operations. A. Marketing macro environment B. Marketing micro environment C. Marketing intermediaries D. Market player   13. Which of the following functions is responsible for acquiring and evaluating market and consumer-based information for decision-making and the determination of marketing strategic direction? A. Advertising research B. Business research C. Operations research D. Marketing research 17. Who are involved in organizational buying decisions are empowered to make the purchase decision with regards to product specifications or selection of suppliers? A. Buyers B. Deciders C. Influencers D. Users 23. A senior high school ABM teacher, giving the same lecture in two separate sessions, cannot use the exact words and gestures for both sessions. What major attribute of services did the teacher apply? A. Inseparability B. Intangibility C. Perishability D. Variability 26. Compute the mark-up price of a 3-in-1 coffee using the given data below.   VC/U (Variable cost per unit) ₱ 20.00 FC (Fixed Cost) 500.00 US (Unit Sales) 200 units DMU (Desired mark-up) 15%   A. ₱19.57 B. ₱ 22.50 C. ₱23.00 D. ₱26.47 28. The objective of this product distribution type is to have more control over how a particular brand is priced, displayed and promoted. A. Exclusive distribution B. Indirect distribution C. Intensive distribution D. Selective distribution 29. What do you call the sale of goods for resale? A. Advertising B. Promoting C. Retailing D. Wholesaling 30. Which of the following is a direct face-to-face communication between sellers and prospective buyers? A. Direct selling B. Indirect selling C. Non-selling tasks D. Personal selling 31. They are the salespersons whose jobs is to increase the firm’s sale, achieved by convincing prospects to buy and convince present customers to buy some more. A. Order getters B. Order takers C. Prospect D. Support personnel 
 34. What do you call the central instrument that outlines the marketing strategy of the business current marketing promotion and indicates how the firm plans to reach its marketing objectives? A. Business plan B. Marketing plan C. Strategic plan D. Tactical plan 36. What year usually covers the marketing plan? A. One Year B. Two Years C. Three Years D. Four Years 39. When do we use Strength, Weakness, Opportunity and Threats (SWOT) analysis in business? I. Explore possibilities for new efforts or solutions to problems. II. Make decisions about the best path for your initiative. III. Determine where changes are possible. IV. Adjust and refine plans mid-course.   A. I only B. I and II only C. III only D. I, II, III and IV      

4. C 5.C 8.A 10.D 11. A 12.B 13.A 17.B 23.D 26.B 28.A 29 C 30.D 31.C 34. A 36. A 39.A